BIO PAINT
Brief
The objective of this project was to create a user-centered and intuitive user experience (UX) for a BioPaint e-commerce app. The app serves as a platform to introduce and sell bio-based paint products, offering a sustainable and eco-friendly alternative to conventional paints. The aim is to establish a seamless app interface that educates users about the benefits of bio paint while facilitating effortless product exploration, selection, and purchasing.
Goal
The goal for the bio paint e-commerce app was to create a user-centered and intuitive interface that maximizes user satisfaction, encourages conversions, and effectively communicates the app's unique value proposition of offering sustainable and environmentally-friendly paint products.
Product Objectives
The objectives for the bio paint e-commerce app include:
1. Product Discovery: Implement effective product categorization, filtering, and sorting mechanisms to help users find relevant bio paint options quickly.
2. Educational Content: Incorporate educational content about the benefits and usage of bio paints, fostering a sense of trust and knowledge among users.
3. Sustainability Messaging: Design the app to prominently showcase the eco-friendly nature of bio paints, appealing to environmentally-conscious users.
4. Feedback Integration: Include mechanisms for users to provide feedback and reviews, enhancing transparency and building a sense of community.
Business Ojectives
Since it was a new app I wanted to concentrate on customer acquisition. More objectives for the project are mentioned below:
Increase in sales
Customer Acquisition
Market Penetration: Expand the market share of bio paint products within the eco-friendly and sustainable paint industry.
Brand Awareness: Establish the app as a leading platform for bio paint products, increasing brand recognition and authority within the eco-conscious consumer segment.
Jump to Solution
Target Customers
I had a preliminary understanding of the target customer, and through some reasearch and analysis I've refined the following segments that align with the intended audience:
Middle Class Consumers(Primary): People who can’t afford costly paints from big brands.
Health-Conscious Consumers(Secondary): Individuals who are concerned about indoor air quality and are seeking paints that have low volatile organic compound (VOC) emissions.
Budget-Conscious Homeowner (Primary Persona)
Name: Suresh
Age: 32
Occupation: Fruit Seller
“I need paints that are both affordable and long-lasting, giving me the best value for my hard-earned money."
Goals
To enhance his home's visual appeal and durability within his limited budget. He wants a good quality paint for his home without overspending.
Needs
Affordable paint solutions that fit within the budget
Durable and long-lasting paint quality
Good value for money spent on home improvement
Paints that enhance the visual appeal of the home
Motivations
Seeks cost-effective home improvement solutions
Values durability and long-lasting results
Wants good value for money
Prioritizes creating an inviting and comfortable living space
Health-Conscious Homeowner (Secondary Persona)
Name: Priya
Age: 40
Occupation: Teacher
It's crucial that my family lives in a space that's not only beautiful but also health-friendly."
Goals
To create a healthy and eco-friendly home environment for her family. She places importance on traditional practices and products that promote well-being.
Needs
Paints for a healthy environment
Paints that align with traditional Indian aesthetics
Eco-friendly and sustainable paint options
Assurance of safety for family members.
Motivations
Prioritizes family's well-being and health
Values traditional Indian aesthetics and practices
Seeks eco-friendly and low VOC paint options
Aims for a harmonious and safe living environment
Summary of Competitive Analysis
I looked closely at other similar products to understand what they do well and where they have challenges. This helped me see the empty spaces where I could make the app even better. By studying what the competitors are good at and where they struggle, I figured out how we can stand out
Strengths
Extensive offerings and brand equity.
User-friendly interfaces.
Weaknesses
Potential lack of strong emphasis on eco-friendliness.
Complexity due to wide product ranges.
Brand and experience requirements
After looking closely at the available data, checking out what competitors are doing and understanding the usage contexts of the app, it helped me to develop a clear vision of the tonal expectations of our users and client.
Be Budget-Friendly
Curate a diverse range of budget-friendly paint options that offer value without compromising quality.
Durability and Longevity
Implement a visual indicator or rating system to highlight the durability and expected lifespan of each paint.
Provide Customer Support
Reliable customer support channels, such as live chat or email, can address any queries, concerns, or issues users might have.
Have Interactive Sample Ordering
Allow users to order paint samples for both budget-friendly and durable options, enabling them to see and test the products firsthand.
Have Detailed Product Information
Comprehensive product details, including ingredients, colors, finishes, application instructions, and environmental certifications.
Be Trustworthy
Devote a section to user testimonials that highlight the positive user experience.
Clearly display bio product certifications and standards achieved by the paints in your catalog.
Site Map and User Flow
After gathering the brand and user requirements and preferences, I then translated those insights into crafting the user flow and a site map.
Login
Home
Banners (For awareness, testimonials and promotions)
Interior Paints (Category Card)
Exterior Paints (Category Card)
Natural Brush (Category Card)
Navigation Bar
Home
Product
Product List
Product Details Page
Buy Paint (Button)
Bag
Address
Payment Mode
Order Confirmation
Save for later (Button)
Add complementary product(button)
Explore
Articles & Blogs
Inspirations
Profile
Saved Colors (Card)
Contribution to the Environment (Card)
Orders
Settings
Customer Care
Color Visualizer
Two Walls(Crater icon)
One Wall(Crater icon)
More Shade(Button)
Save Color(Button)
Buy Color(Button)
Final design
Transmitting Eco-Friendly Message Through Onboarding Screens
The onboarding screens effectively convey the essence of Bio Paint's brand message, replicating its eco-friendly and sustainable tone through vibrant visuals and concise messaging.
Seamless Exploration
The carousal banners are designed to balance educational content and promotional messages effectively
I organized the page by placing three prominent cards, each representing a main category: interior paints, exterior paints, and brushes.
I implemented a chip-based filtering system instead of using a traditional filter button. This decision was based on the limited number of products available in each category and aimed to simplify the filtering process for users.
On the product details screen shown below, I highlighted the eco-friendliness message by displaying VOC levels beside the product image. Additionally, the product's authenticity and eco-friendliness were emphasized.
I integrated a user-friendly comparison chart that contrasts established paints with bio paints. This succinctly conveys eco-consciousness while facilitating informed decision-making.
Checkout Process
The checkout process was crafted to mirror the streamlined structure commonly found in other e-commerce apps.
Inspire and Educate
To provide users with valuable educational content and inspiration related to bio paints, I designed a dedicated section on the app.
This section serves as a hub for blogs, informative articles, and inspirational content centered around bio paints and their usage.
The goal was to keep the users engaged and keep coming back.
Bringing Color to Life
To enhance user engagement and provide a convenient way for users to visualize bio paint colors, I implemented a floating "Visualizer" button on the homepage.
This button serves as a quick access point to a color visualization tool that allows users to preview how different bio paint colors would look on their walls or surfaces.
Additionally, I included a "Save Color" option to enable users to bookmark or save their visualized color choices for future reference.
Where Colors and Sustainability Meet
Saved Colors:
Upon logging in, users can access their profile section, which prominently displays the colors they've previously saved using the color visualization tool.
Environmental Impact Percentage Cards:
In addition to saved colors, the user profile section includes percentage-based cards that showcase the environmental impact of buying bio paints.
Future Scope
.In the future, I anticipate further improvements to the checkout process, especially with a refined understanding of accepted payment methods. Additionally, I am eager to iterate upon these designs based on valuable insights gained through usability studies. These iterative steps will ensure that the app continues to evolve in alignment with user needs, ultimately providing a seamless and delightful online shopping experience.
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